Sustainable digital services for homemade fragrances (ATTAT) in Bangladesh: innovation and development pathways

Abstract

Attar is an existing business venture in Bangladesh that is being digitalized and transformed with marketing and sustainable strategies in the context of modernization and transformation in the industry. Attar is a cheap and environmentally friendly perfume and an authentic brand that possesses the ability to compete with others because in Bangladesh, there are local brands, such as Nasreen, Attarly, and Perfumance using e-commerce and social media as a tool to bloat markets and build online communities. Finance will become more inclusive with the provision of electronic payment systems and access to better e-commerce facilities to assist micro-entrepreneurs. Sustainable and culturally resonant can be packaged as the philosophy of environmentally friendly production, world design philosophy, local craftsmanship. Powerful combinations of tradition, digitalization and sustainable marketing could recharge cultural industries and initiate development in new markets as illustrated in the current paper.